Here are several excerpts from an article from Baseline Consulting's Jill Dyche,
CRM's Hard Lessons. Be sure to check out @jilldyche 's complete source article
for more on each of five best practice habits of savvy business owners of customer-focused
2016 Email Marketing Metrics Benchmark Study
With the exclusive "2016 Email Marketing Metrics Benchmark Study," this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on:
The First Thing That AI Will Take Over is Customer Service
LinkedIn Influencers provided some advice on the future impact of artificial intelligence in the workplace. "The first thing that artificial intelligence will take over is the microphone on your laptop or computer," said Reid Hoffman, Executive Chairman and co-Founder of LinkedIn in a new 30 second Influencer video.. "What will happen is, it will start listening to your meetings, when you are talking and other things. It will record you in order to help take notes, suggest action items, and suggest other people to communicate with."
The Intersection of Marketing & CRM is Leads
"Half the money I spend on advertising is wasted; the trouble is I don't know which half," said marketing pioneer John Wanamaker in the early 1900's. That is why CRM software was invented and why it is used by every serious marketer. In today's "Big Data" World, enterprises are making not just marketing decisions, but almost ALL decisions based on data analytics.
Microsoft Dynamics CRM Implementation Gaining In Importance
Matt Masotti offers an interesting article on Microsoft Dynamics CRM and how it makes enterprise architecture more important than ever. Masotti is a Senior Consultant, Business Analysis, CRM at Avanade. No longer is, "Microsoft Dynamics CRM implementation just about whether or not the software had the capabilities to support business requirements."
Salesforce Spending $400 Million To Host It's CRM Services On AWS
Salesforce announced that it has selected AWS as its preferred public cloud infrastructure provider.
New Report: The Role Of CRM In Data-Driven Advertising
Sociomatic in association Econsultancy has published a report, "The Role of CRM in Data-Driven Advertising." The report focuses on why CRM is important in online marketing.
Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows, be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
Marketing attribution systems: a quick look at the options
I’ve seen a lot of attribution vendors recently. If you’re a regular reader here, you saw my reviews of Claritix (last week) and BrightFunnel (in December). Last week caught up with Jeff Winsper of Black Ink, which I’ll hopefully review before too long. Bizible also popped up recently although I don’t recall the occasion; possibly
True Influence InsightBASE Simplifies Use of B2B Intent Data
Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.