Low Rate eCommerce & Retail Plans
Click Here
for fast and easy setup

WPW Marketing Strategies Posts

Very poor response to newsletter
For some reason we are getting an appalling response to our newsletters and I'm wondering if our mail server is even sending them.

Suggestions finding web based email marketers?
I am hoping to find a good email sending marketer for our site. We have a considerable list already.

Online Networking
Online networking is clearly very relevent to doing business online and running an online business (or any business for that matter).

Best eBlast providers
We have tried several different services for email broadcasts to opt-in lists for our clients, but are still searching for a best-of-breed.

Top Web News

Google Base Seen in General Search Results
Results drawn from Google Base have started to appear in search results drawn for certain keywords.

Dell Abducts Alienware
The Texas-based computer maker not only has a hot brand with appeal to big-spending hardcore gamers, but a line of products with AMD processors instead of...

Claria Ditching Adware When AdCenter Debuts
News of Claria's move could build on reports of a Microsoft trademark application for a name similar...

More MSN Management Mayhem
After rumors of David Cole's dismissal from Redmond proved correct, another Microsoftie contended for and lost the competition for Cole's position as head of MSN Global. When you're the head of MSN Global Sales and Marketing...


Five Steps To A Successful CRM Implementation

By David Cowgill

For the professional services person, some iterations of CRM may be confusing - many are slanted toward automating customer service operations.

But never fear, there is a whole lot more to CRM than fielding service calls. In fact, a new breed of CRM is quickly becoming a powerful solution for professional services firms, especially those with management teams that want to leverage firm-wide intellectual property to grow their client base, improve productivity and maximize profitability.

Unlike accounting or HR solutions that are primarily used by highly trained and skilled personnel within a single department, CRM is an enterprise application that is used by virtually everyone across the firm. When deployed in an organization, CRM solutions aggregate vast amounts of information to create a pool of knowledge that can be used to prospect new business, validate leads, analyze processes and more. Sounds great. But the question remains: how can a firm ensure success? Following are five simple steps that can help put your organization on the path to CRM success.

Low Rate eCommerce & Retail Plans
Click Here for fast and easy setup

1. Remember that Culture is King - A CRM solution is more than a new software package. It also encompasses a mindset, a way of doing business and a way of interacting with others in the firm. The success of a CRM implementation rests on the shoulders of a workforce that is willing to share information about clients and contacts. However, this "collaborative" mentality flies in the face of the culture within some professional services firms. For better or worse, many professional services practitioners are skeptical of sharing contact information for fear of losing opportunities to generate work that they can produce themselves. However, if a CRM implementation is introduced to the workforce as an opportunity to create new opportunities for all, success rates will improve significantly.

Consequently, it is especially important to publicize instances when shared information benefits the firm-at-large. Management must work toward creating a culture that is based upon "the greater good" rather than "individual gain." To reach this goal, users must see proof that the information they share will be used to improve operations and add new business that will benefit all members of the firm. It may take some time, but such a culture shift is worth the effort.

2. Set Realistic Goals - One of the greatest mistakes a management team can make is to force-feed new technology across the organization. This is particularly true with a CRM implementation. As firm management prepares for a CRM rollout, planning and patience are critical. Working with the implementation team from the software developer, management should agree upon a plan of phasing software use across the firm. Some organizations orchestrate a CRM rollout by location, others by practice group or department. Regardless, this type of phased approach gives both the firm and the implementation team an opportunity to make adjustments, manage expectations, achieve milestones and promote successes.

Read the full article.

About the Author:
David Cowgill is a Senior CRM Marketing Manager, and the CRM Blog founder.

About CRMNewz
CRMnewz is a collection of news and commentary covering the latest developments and solutions available for customer relationship management. Customer Relationship Management News and Commentary

CRMNewz is brought to you by:

WebProNews.com Jayde.com
MarketingNewz.com SalesNewz.com
CareerNewz.com InvestNewz.com
SohoDay.com WebsiteNotes.com
AdvertisingDay.com ManagerNewz.com
SearchNewz.com CRMNewz.com

-- CRMNewz is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2006 iEntry, Inc.  All Rights Reserved  Privacy Policy  Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article
Customer Relationship Management News and Commentary CRMNewz Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact
CRMNewz News Archives About Us Feedback