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Very poor response to newsletter
For some reason we are getting an appalling response to our newsletters and I'm wondering if our mail server is even sending them.
Suggestions finding web based email marketers?
I am hoping to find a good email sending marketer for
our site. We have a considerable list already.
Online networking is clearly very relevent to doing
business online and running an online business (or any
business for that matter).
Best eBlast providers
We have tried several different services for email broadcasts to opt-in lists for our clients, but are still searching for a best-of-breed.
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To A Successful CRM Implementation
For the professional services person, some iterations of CRM
may be confusing - many are slanted toward automating customer
But never fear, there is a whole lot more to CRM than fielding
service calls. In fact, a new breed of CRM is quickly becoming
a powerful solution for professional services firms, especially
those with management teams that want to leverage firm-wide
intellectual property to grow their client base, improve productivity
and maximize profitability.
Unlike accounting or HR solutions that are primarily used
by highly trained and skilled personnel within a single department,
CRM is an enterprise application that is used by virtually
everyone across the firm. When deployed in an organization,
CRM solutions aggregate vast amounts of information to create
a pool of knowledge that can be used to prospect new business,
validate leads, analyze processes and more. Sounds great.
But the question remains: how can a firm ensure success? Following
are five simple steps that can help put your organization
on the path to CRM success.
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1. Remember that Culture is King - A CRM solution is
more than a new software package. It also encompasses a mindset,
a way of doing business and a way of interacting with others
in the firm. The success of a CRM implementation rests on
the shoulders of a workforce that is willing to share information
about clients and contacts. However, this "collaborative"
mentality flies in the face of the culture within some professional
services firms. For better or worse, many professional services
practitioners are skeptical of sharing contact information
for fear of losing opportunities to generate work that they
can produce themselves. However, if a CRM implementation is
introduced to the workforce as an opportunity to create new
opportunities for all, success rates will improve significantly.
Consequently, it is especially important to publicize instances
when shared information benefits the firm-at-large. Management
must work toward creating a culture that is based upon "the
greater good" rather than "individual gain." To reach this goal,
users must see proof that the information they share will be
used to improve operations and add new business that will benefit
all members of the firm. It may take some time, but such a culture
shift is worth the effort.
2. Set Realistic Goals - One of the greatest mistakes
a management team can make is to force-feed new technology across
the organization. This is particularly true with a CRM implementation.
As firm management prepares for a CRM rollout, planning and
patience are critical. Working with the implementation team
from the software developer, management should agree upon a
plan of phasing software use across the firm. Some organizations
orchestrate a CRM rollout by location, others by practice group
or department. Regardless, this type of phased approach gives
both the firm and the implementation team an opportunity to
make adjustments, manage expectations, achieve milestones and
the full article.
About the Author:
David Cowgill is a Senior CRM Marketing Manager, and the CRM