CRMnewz is a collection of news and commentary covering the latest developments 
and solutions available for customer relationship management. Customer Relationship Management News and Commentary
January 13, 2011
Developing Your Business Around The Wants And Needs Of Your Clients
By Jim Connolly
How well do you know your prospective clients? For marketing to work, it needs to strike a chord with the recipient. It needs to ask a question or make a statement that stops them in their tracks and grabs their attention. To do this, your question or statement needs to be directly relevant.

This means you need to know what THEY consider relevant and important.

Here are a few simple ideas, which can quickly give you a much clearer picture of the needs of your marketplace and allow you to target them more effectively:

1. Whenever possible, ask your existing clients about what they see as the threats and opportunities facing their business and their industry. Look for the most common replies.

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