Focusing On The Bigger Picture




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February 23, 2012
The Shift Away From Social CRM To Social Business To Maybe Just 'Business'
By Michael Brito
A few weeks ago, I wrote a post about the need for new thought leadership in the social CRM space. I wasn't trying to pick a fight but I do feel strongly that it's a legitimate issue to discuss. Reason being, I talk to many people on the enterprise side of the business i.e. clients, friends on Twitter and colleagues that I used to work with at HP and Intel; and the consensus is that while there is a lot of good theory being shared by super smart people, nothing is quite actionable.

It's very easy to talk about technology, big data, CRM platforms, cloud computing and all that good stuff. But I believe that its time to peel back the onion and start digging a little deeper.

Here are some key questions we should start to explore broken down by the familiar People, Process & Technology:

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