Will Marketing Automation Features Follow?

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March 21, 2012
Salesforce.com Announces Site.com Web Site Management
By David Raab
Salesforce.com yesterday announced the launch of Site.com, an enterprise-class Web site management system. The news didn't seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog.

My original reaction was "I told you so", since I've been talking about the convergence of CRM and Web site management for years. (Here's a piece from 2009.) Sharma's reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). So far so good, especially since multi-channel content is another trend I've been toying with for some time. (Not that I'm bragging or anything.)

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