Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

CRMNewz
True Influence InsightBASE Simplifies Use of B2B Intent Data

By David Raab

January 21, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage, there are problems with both advertising and email, the two primary applications for intent data. Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. Intent-based email lists are obviously contactable but volumes are often quite low.

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger [...]

Continue Reading
 
 
Today's Top Videos:
Boomerang: The New Instagram App For Animating Your Pics
Boomerang is a new app from Instagram that lets you capture quick video loops, or as the company puts it, "turn everyday moments into something fun and unexpected." [...]
Watch Video
Bing Ads Get Remarketing Capabilities (Finally)
Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before. [...]
Watch Video
A Look at Microsofts New Windows 10 Devices
Microsoft just unveiled new Surface, Lumia, and Microsoft Band devices including the new Surface Book, Surface Pro 4, Microsoft Band 2, Lumia 950, Lumia 950 XL and Lumia 550. [...]
Watch Video
 

--This email is a service of CRMNewz--


2016 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.