Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

CRMNewz
Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

By David Raab

March 29, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows, be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.

So the real challenge isn’t having the computer analyze your data; it’s having enough data for the computer to analyze. People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). But many of your marketing targets are less visible. Finding enough of them [...]

Continue Reading
 
 
Today's Top Videos:
Google Preps Series of Hangouts To Discuss AMP Ahead of Launch
Later this month, Google will begin sending search traffic to Accelerated Mobile Pages (AMP), and to get webmasters and publishers ready, they'll be hosting a series of hangouts around various elements. [...]
Watch Video
Google Docs, Sheets & Slides Just Got A Lot Better On Mobile
Google jus announced that it is finally adding mobile comments to Docs, Sheets and Slides. [...]
Watch Video
A Quick Guide To Gmail Ads
For months, Google has been releasing quick video tutorials as a series called "AdWords in Under Five Minutes". It's been a while since they released one, but this week, they released a new one about Gmail ads. [...]
Watch Video
 

--This email is a service of CRMNewz--


2016 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.