New Report: The Role Of CRM In Data-Driven Advertising

May 26, 2016

Sociomatic in association Econsultancy has published a report, "The Role of CRM in Data-Driven Advertising." The report focuses on why CRM is important in online marketing.

"If a brand's objective is to grow loyalty from its best customers, CRM is means for understanding how to accomplish this, particularly as customers increasingly shop across different devices, different channels and at different times. Words like online and offline are quickly losing their meaning, just like mobile versus desktop. Convergence is upon us, and these days, digital marketing is all about being accessible, engaging and relevant for the customer."

The report is designed to help you answers some important questions such as:

– What types of CRM segmentation and personalisation are being used for online marketing?
– What role does CRM play in cross-channel marketing?
– Which CRM technologies and tools are businesses choosing to invest in?

If you are looking to incorporate state-of-the-art CRM best practices and strategies into your digital marketing we recommend you take a look at this report.

Download the full report here.
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